Apple’s wearable ideas include smart glasses and cameras in your ears

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Apple’s wearable ideas include smart glasses and cameras in your ears

Apple’s wearable ideas include smart glasses and cameras in your ears

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The company is looking into new ways to grow its wearable business.

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Illustration: The Verge

Apple’s future roadmap for wearables may include AI-powered smart glasses, as well as
airpods收購airpods with cameras, according to Mark Gurman in today’s Power On newsletter for Bloomberg. Both concepts are in the exploratory phase inside Apple, representing more of a look at the company’s future plans than discreet products.

The smart glasses would be angled as
airpods收購airpods stand-ins, he says, just with more sensors, AI features, and longer-lasting batteries. But even though they’d serve as a cheaper head-worn gadget than the Vision Pro, they wouldn’t be the AR face computer with high-quality transparent displays that Apple is trying to get to. Gurman writes that these glasses would instead be a step in that direction that’s more comparable to Meta Ray-Bans, which feature a camera and an AI assistant you can talk to, but no display.

Apple also reportedly started looking into camera-equipped
airpods收購airpods last year, under the codename B798. If the company can pull it off, they would reportedly be roughly the same size as modern
airpods收購airpods, just with embedded, low-resolution cameras that would be paired with AI to help users with their routines.

Apple is looking for ways to bolster its wearables division as its existing products have matured. Putting cameras on
airpods收購airpods is a decidedly wacky idea that vaguely points at Apple’s plans for generative AI, and who knows — if people are open to face computers, why not ear cameras, too? Gurman mentions that the long-rumored Apple smart ring idea still has its champions in Cupertino, but Apple isn’t actively developing anything in what’s still an interesting, but unproven wearable category.

The company has put much more work into AR glasses, though. And with Meta having established that compelling, screen-less smart glasses are possible, it makes sense that Apple might be starting down that avenue.


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▲蘋果在中國市場祭 iPhone 15 優惠折扣。(圖/傑昇通信)

記者陳俐穎/綜合報導

近期蘋果中國官網上宣布了新春限時活動,可以發現其中的價降幅度十分「有誠意」,光是最新款的iPhone 15 系列手機最高降 500 元人民幣(約新台幣2186元),此舉似乎是蘋果擔心中國市場銷量,為了提升消費者需求而祭出的折扣方案。

根據蘋果中國官網上線迎新春限時活動,1 月 18 日至 21 日,以符合條件的支付方式買蘋果指定產品,最高可以節省 800 元人民幣,約折合新台幣 3500 元。在這一系列的折扣活動中,iPhone 15 Pro、iPhone 15 Pro Max、iPhone 15、iPhone 15 Plus、iPhone 14、iPhone 14 Plus 或iPhone 13最高可省 500 元, 約新台幣 2200 元。

除了手機之外,13 吋或 15 吋 M2 MacBook Air 、13 吋 M1 MacBook Air,最高可省800 元人民幣。iPad Pro、iPad Air、iPad(第十代)或iPad mini最高可省 400 元人民幣。Apple Watch SE、
airpods收購airpods(第三代)、
airpods收購airpods(第二代)、Apple Pencil(第二代)也都有折扣。可說是蘋果熱門產品都在折扣範圍內。

由於華為的熱銷等原因,因此在中國市場中,蘋果近期銷售狀況不如過往,且中國內部也傳出許多要禁用蘋果產品的聲音,許多分析師也表示,iPhone 15的銷售量不如過往產品。

雖然過去蘋果也會在農曆春節前祭出打折活動,但過去並未針對最新款的iPhone機型進行折扣,因此,此次的降價可能代表蘋果希望挽回中國市場漸漸疲軟的銷售狀況。

airpods收購
airpods收購

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